Growth engineered,
not guessed.

I'm SJ Devan, a performance marketer who believes your marketing should pay for itself — and then some. While others chase impressions and "brand awareness," I chase measurable outcomes: lower CAC, higher LTV, and revenue you can attribute directly to the work.

I specialize in paid media, technical SEO, conversion-rate optimization, and marketing analytics for high-growth SaaS and e-commerce companies. My approach is simple: understand the unit economics, fix the funnel leaks, and scale what actually converts.

Whether it's restructuring ad accounts, rebuilding SEO architecture, or setting up attribution that tells the truth, every recommendation is tied to a business outcome. If it doesn't move revenue, we don't do it.